Why Should You Believe Anything We Say?

The salon industry is undergoing massive changes that are and will affect your salon. The industry is being carved up like the Thanksgiving Turkey! The well known companies, the ones you made successful, are being bought up by the major players, like L'Oreal, Proctor Gamble, Kao Corporation, Colomer Corporation and Unilever, which just bought TIGI.

More and more products you carry are showing up in stores that aren’t supposed to be carrying them. You know where you see them! More and more color is being sold in those places. In fact, 60 to 70% of women get their color done “out of the box” from one of those stores! If you’re mad about your retail products being diverted, you should really be angry about all the color being done over the sink at home and not in your salon! To make matters worse, most technical education from the companies you made famous and successful by selling their products in your salon for years, turns into a "Product Palooza".

We understand your frustration. We're angry too because their actions have cast a wave of doubt and suspicion over those of us that don’t sell diverted products and work to help you make and save money. Our company, Coastline, was created because so many things were going against you.

Our goals are to teach you how to find the best non-diverted products that have national brand quality at a lower price, to use in your salon and prescribe to your clients. We give you the power of knowledge. You learn how to match the best products, based on ingredients, to the fabric and texture of your client’s hair. That's different from the way most retail classes go. You're taught to sell the "Brand Name" on the bottle, a few "features and benefits", push the "smell" big time and mention that it works great on your hair and that your clients "love it"!

If that technique works then why have retail sales in the salon industry gone down every year for the past 8 years in a row?

We teach you how to find the best quality and most cost efficient color for your salon and clients. Are you paying attention to the ads on TV and magazines lately? They want your clients to leave your salon and buy their color. Their ads claim their color is; "Fade Resistant", "Color that lasts 6 weeks", and "Salon Quality in a box, without having to tip". Are you using the color from the companies running these ads? If you are, you’re paying for those commercials. Why would you do that? You're supporting companies trying to take away your color and product business!

If what you’re being taught really works, why are so many salons and stylists struggling to make money? The economy hurts some but the salons and stylists that are struggling now because of the economy were already struggling before the "bad economy".

Why do more women get their color from over-the-counter companies than in salons? Think it has something to do with all that advertising for the-over-the-counter products and color? When's the last time you saw an ad on TV or in a women's magazine advertising color and products you use and sell in your salon? Here’s a fact: Women hate it when their hair color fades! If that's a problem (and it is), why are you taught to refresh ends every time with a demi-permanent color? A color that's made to fade. If demi permanent is so good, why isn't it sold to consumers, just like permanent color? Could it be it's because it fades and they know that women hate it when their color fades?

The truth is there are a lot of things going on that don't benefit stylists, owners or clients that visit your salon. Our team of color, product and business experts search out, evaluate and test for the best color, products and business and marketing strategies. We do that because we offer a money back guarantee on everything we do! Sure, we want to have a profitable company and we're accomplishing that by putting your interests first. We know if you win, we win!

Visit our website, see our page on Facebook or come to one of our programs. Make us prove ourselves to you. You're protected as you get to know us with our money back guarantees on everything that we do!

Give us a call and we'll give you an honest assessment of your situation and what we can do for you.

Coastline Enterprise
3 Graf Road
Newburyport, MA 01950
877-515-7900