Coastline Education Articles
Could Your Salon Be Next?
How to Avoid Being the Next Victim!
This edition is about making your salon different than others.
Are you different than the other salons in your town? Lets talk about
what makes clients come to you or go to your competitors. read more...
Why Should You Believe Anything We Say?
The salon industry is undergoing massive changes that are and will affect your salon. The industry is being carved up like the Thanksgiving Turkey! The well known companies, the ones you made successful, are being bought up by the major players, like L'Oreal, Proctor Gamble, Kao Corporation, Colomer Corporation and Unilever, which just bought TIGI. read more...
What is the difference between ammonia and ammonia-free hair color?
Ammonia is a chemical agent that provides alkalinity and raises the pH of hair color. It swells the hair and allows for more penetration of color dye intermediates inside the hair shaft to achieve deeper and more permanent hair color. It also enhances the action of peroxide in lightening melanin and hair color. read more...
How to Succeed NOW!
There is one key area in which you have the opportunity to dramatically increase your business and income and do it now! Interestingly, how to accomplish this is contrary to what most stylists and owners think they need to do! That means it’s not going to a cutting or foiling class and it's not getting more new clients. read more...
Are
You Board Certified or
Are You Certifiably Bored?
What is a Board Certified Haircolorist?
A Board Certified Haircolorist is an individual that has passed a stringent test
mechanism established by a committee of his/her peers. The test mechanism is
established to measure the competence of the applicants haircoloring skills. read
more...
Managing a Successful Salon
The truth is that for any business to be successful it must be well run. It doesn.t matter how large or small the salon, in order to be well run there must be good management and leadership. A good manager knows how to identify and eliminate the obstacles in the way of growth. read more...
Are
You Running Your Salon
Or Is Your Salon Running You!
Do you feel like things are sometimes out of control? Does it feel like you’re working more and making less? Do you have more problems and questions than solutions and answers? Do you feel the stress of having to do everything while no one seems to appreciate it? Do you feel like a hostage in your own salon? read more...
Salon Stories
Our Stylist interview this month is with Maite' Lopez, a very successful stylist in the Newbury street salon "Bradley & Diegal". read more...
Consumer Corner
As a first time customer at a salon that I was trying out, I walked in with many expectations. I was having my hair cut and colored at a salon that a friend had recommended to me. I was a little bit nervous, and at the same time had high expectations. I expected my stylist as well as the others working at the salon to be professional, but also be friendly and make me feel like I was a guest in their home. read more...
When "Free" Isn't Free
We all love the word "free"! Unfortunately, there isn't much that's really free. Salons are enticed to choose their color and retail products by receiving "free backbar" and "free education". But is it really free? read more...
"Absolutely the best program I've every been to. I feel so well educated and informed the right way. I've been waiting, looking and thirsting for education like this for too long! This is the first time I have felt justified in going up on my prices. You've replinished my enthusiasm!"
~Julie
Menard
