Coastline Education Business Articles
What We and Our Clients Learned in 2009
Last year was an interesting year. We read about many salons struggling because of the "economy". We learned through our clients results that the belief that hairdressing is recession proof is true! At least for salons that were using sound and proven business practices before the recession began. read more...
What Will You Do With Your Extra Money?
Cutting costs and saving money is on
everyone’s mind. Most people moan and groan about how
much everything costs but few people attempt to do anything
about it.
What if you could save $8,526 a year?
Suppose your salon read more...
Things That Must Change to Stop Diversion
Diverted professional product sales totaled $1,000,000,000 last year.
That’s ONE BILLION DOLLARS according to The Beauty Industry Fund Report. That’s
a whole lot of product!
Manufactures must do a better job
of finding the leak. Products have codes on them that show
where and when they were made. read
more...
Who Owns Your Color and Retail Products?
L’Oreal Owns
L’Oreal Professional, Redken, Matrix, Kerastase, Mizani, Alterna, Purelogy
Things That Must Change to Make Stylists and Salons More Successful!
Running a salon as a business is much different than doing hair. However, just like doing hair and color, there are techniques and formulas to follow. The "business" part is pretty easy. It’s managing th e"people" part that’s more of a challenge. Get involved with a program that provides tried read more...
What Should You Expect From Your Distributor?
Here’s What You Can Expect from Us.
Education that works for you.
All of our education; technical, professional development,
and products, is designed to help you make more money. read more...
20 Ways ti Re-invent Yourself as a Stylist
1. Check your attitude at the door
Nobody likes a stylist with a bad ‘tude!
2. Open your mind
No one knows everything.
3. Face your fears
read more...
Avoid the 16 Biggest Mistakes Stylists Make
1. Being late for the client.
This is one of the most critical mistakes you can make. No one likes to sit and
wait. Do you have extra time on your hands to wait for something you’ve made
an appointment for? read more...
Are We Professional Stylists or Pet Groomers?
I’m not sure what is happening in our industry but this one leaves
me wondering!!!!!!
Can you believe that some of your product companies are making shampoos
for your pets and they want you to sell it in your salon?
read more...
Diversion Update
Did you know that of the beauty industry's $5 billion yearly product sales, $1 billion is diverted or counterfeit? That’s 20% of total sales. A billion dollars is a boat load of money. You’d think that if someone wanted to find out where it was coming from it wouldn’t be that hard. read more...
I Hate Everything and Everyone!
I woke up this morning in a bad mood. Well I guess it was worse
than a bad mood...I hated everything and everyone!
I'm not embarrassed to admit that. Most people know me as a half-glass full kind of guy.
Why
Should You Believe Anything We Say?
The salon industry is undergoing massive changes that are and will affect your salon. The industry is being carved up like the Thanksgiving Turkey! The well known companies, the ones you made successful, are being bought up by the major players, like L'Oreal, Proctor Gamble, Kao Corporation, Colomer Corporation and Unilever, which just bought TIGI. read more...
How to Succeed NOW!
There is one key area in which you have the opportunity to dramatically increase your business and income and do it now! Interestingly, how to accomplish this is contrary to what most stylists and owners think they need to do! That means it’s not going to a cutting or foiling class and it's not getting more new clients. read more...
When "Free" Isn't Free
We all love the word "free"! Unfortunately, there isn't much that's really free. Salons are enticed to choose their color and retail products by receiving "free backbar" and "free education". But is it really free? read more...
Are
You Running Your Salon
Or Is Your Salon Running You!
Do you feel like things are sometimes out of control? Does it feel like you’re working more and making less? Do you have more problems and questions than solutions and answers? Do you feel the stress of having to do everything while no one seems to appreciate it? Do you feel like a hostage in your own salon? read more...
Managing
a Successful Salon
The truth is that for any business to be successful it must be well run. It doesn.t matter how large or small the salon, in order to be well run there must be good management and leadership. A good manager knows how to identify and eliminate the obstacles in the way of growth. read more...
Consumer Corner
As a first time customer at a salon that I was trying out, I walked in with many expectations. I was having my hair cut and colored at a salon that a friend had recommended to me. I was a little bit nervous, and at the same time had high expectations. I expected my stylist as well as the others working at the salon to be professional, but also be friendly and make me feel like I was a guest in their home. read more...
Could Your Salon Be Next?
How to Avoid Being the Next Victim!
This edition is about making your salon different than others.
Are you different than the other salons in your town? Lets talk about
what makes clients come to you or go to your competitors. read more...
"Absolutely the best program I've every been to. I feel so well educated and informed the right way. I've been waiting, looking and thirsting for education like this for too long! This is the first time I have felt justified in going up on my prices. You've replinished my enthusiasm!"
~Julie Menard
